Two monumental events happened this week. Apple became the first US company to be worth $ 3 trillion. And a day later, it’s the official end of BlackBerry, a series of phones that once dominated the market.
The collapse of BlackBerry is proof that today’s winners are not necessarily tomorrow’s. While in the years to come Apple could become the first company to reach $ 4 trillion, it could also set off on a path that will end in failure.
Here’s some of what Apple will do to prevent it from ending up like BlackBerry.
Stay on top of what customers want
There’s not a single reason BlackBerry ended up on the trash heap. Lots of mistakes were made. But one of the most important hasn’t been successfully following device trends.
BlackBerry maker Research In Motion has grown its business with phones with smaller screens and physical keyboards. But the success of the iPhone has shown that bigger screen phones are what customers want. BlackBerry did not, or could not, make the change. His attempts to keep up with the pace failed, so he mostly settled for variations on his familiar designs. Until it’s too late.
Apple will not go this route. Although Cupertino is used to setting trends, they are not ignorant of what buyers want. This almost certainly means including folding screens in future versions of the iPhone. Fortunately, there is plenty of evidence that the company is moving in this direction.
There is some vocal resistance to a foldable iPhone. But a decade ago, there were also loads of people swearing that they would never buy a phone without a physical keypad, and look how it turned out.
And that’s just the most obvious change. Expect Apple to mix new horizons with the following device trends to hit $ 4 trillion.
Don’t fuck up
Following the release of the iPhone, BlackBerry has strived to remain competitive. His solution was the BlackBerry Storm, his first phone with a large screen instead of a keyboard. Too bad it’s a messy buggy.
Apple has lasted a very long time – another big event this week was the 45th anniversary of its incorporation. While Apple has certainly made its fair share of mistakes over the decades, it has also managed to correct them before they destroy the business.
Perhaps Apple’s most existential threat now is its inability to launch bug-free macOS and iOS versions. One of the results is the slow adoption of iOS 15. If the problem persists, Cupertino will be in trouble.
Fortunately, the solution is obvious, if not easy to achieve. And the problem only got worse a few years ago, so it’s hard to fix. Apple CEO Tim Cook and VP of Software Craig Federighi are sure to be among them.
Apple has a long history of manufacturing laptops, notebooks, phones, tablets, and more. A big part of what he needs to do is stay the course to keep the business strong.
Take big steps
One of the nails in BlackBerry’s coffin was the BlackBerry Playbook, its attempt to break into the tablet market. Unfortunately, this device could not compete with the iPad.
Apple will also enter new markets en route to a valuation of $ 4 trillion. It should start in 2022 with a VR / AR headset. This would be followed in a few years with a pair of augmented reality glasses. Predictions indicate that AR will eventually replace all computer screens, and Apple looks set to play a leading role in it.
A “moon shot” project is the Apple car that is said to be in development for almost a decade. The project has seen many speed bumps over the years, and predictions about when the vehicle will finally leave the field are all over the road.
However, Apple has the nerve and the money to take big risks like these. And they will be important for the future success of the business.
Apple: $ 4 trillion and beyond
Until Apple screwed up, it will likely hit a market cap of $ 4 trillion in a relatively short time. It hit $ 3 trillion just 16 months after breaking the $ 2 trillion mark. And it only took two years to go from $ 1,000 billion to $ 2,000 billion.
In the longer term, reaching $ 5,000 billion may require some of these âbig leapsâ to pay off. A successful pair of AR glasses would help a lot. And showrooms full of customers buying Apple cars would also increase AAPL’s stock.
The future of the company looks bright. And that’s good news for iPhone and Mac users whether or not they own AAPL stocks.