While McDonald’s (MCD) – Get McDonald’s Corporation report is known for its (almost) unshakeable stability over the years, Taco Bell is all about teasing customers with something delicious, then replacing it with something else.
The limited time promotions are the Yum! Brands (YUM) – Get yum! Report Brands, Inc.and, as fans of everything from queso-wrapped chicken wings to Mexican pizza know all too well, you shouldn’t get too attached to a single item on its menu.
Did someone say Chalupa?
Much like Mexican pizza, Taco Bell’s Grilled Cheddar Chalupa has quickly become a fan favorite.
Not a day would go by without someone calling for their comeback on social media.
The six-month aged cheddar on the fried chalupa shell was a particular favorite – a fan wrote on Twitter (TWTR) – Get the report from Twitter, Inc. that his presence “makes the world a much better place”.
Taco Bell took heed and brought the chalupa back for a limited period of time.
Fans will have a choice of chicken, steak or seasoned beef “accompanied by shredded lettuce, diced tomatoes, shredded cheddar cheese and light sour cream.”
Although it has the same shape and concept of deliciousness as a taco, a chalupa is generally thicker and made with fried dough instead of a tortilla.
There is also a vegetarian version featuring the black beans used in many Taco Bell vegetarian items.
The chalupas will be available a la carte for $4.19 each or as part of the $5.49 Grilled Cheddar Chalupa Box with a taco, some cinnamon twists and a fountain drink.
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It’s unclear when Taco Bell will play with the hearts of fans by removing it from the menu, but since the chalupa is announced as a limited-time promotion, that day will come sooner or later.
In the two days it’s been on the menu, the chalupa has already managed to generate thousands of enthusiastic messages.
An user says that it just “does something to my soul”.
What’s going on with Taco Bell?
The chalupa isn’t the only new Taco Bell product.
Grilled Cheese Breakfast Cookie, Nacho Fries and Hot Ranch Fries, as well as Brisk Dragon Paradise Sparkling Iced Tea and Dole Lemonade Strawberry Squeeze beverages have all recently been added to menus nationally and in different locations. regions of the country.
The chain also recently added Kalua Pork to select Cantina locations in Hawaii and teamed up with country icon Dolly Parton for a “Mexican Pizza: The Musical” performance on TikTok.
But the Tex-Mex chain’s biggest risk was in the form of the subscription model.
In January, it launched the Taco Lovers’ Pass which allows customers to order one of the chain’s seven popular tacos each day in a given month for $10.
“We saw exactly what we hoped: Customers who had the pass increased their visits to Taco Bell three times more than when they didn’t have the pass,” Zipporah Allen, chief digital officer for Taco Bell, told TheStreet in February.
“Twenty percent of the passes we sell are brand new customers who join the Taco Bell Rewards program and formalize their brand membership.”