Nowadays, a “British invasion” usually brings only good things: maybe a good restaurant, a new album from Adele, some great memes and some. the most iconic fashion houses. For beauty enthusiasts, this almost always means the opportunity to experience the makeup, skin care and wellness products most beloved by their counterparts across the pond. In this case, the highly anticipated arrival in question is a collection of cult eyebrow products from REFY, which joins Sephora today.
Already beloved by American gurus like Desi Perkins and Patrick Ta, the brand caused a sensation for being still so young – it was first launched in November 2020, a labor of love from the beauty influencer. and fashion designer Jess Hunt and beauty entrepreneur Jenna Meek. After two years of research, the couple (still just 24 and 28 respectively) developed REFY’s signature three products, jointly known as the Brow Collection. Comprised of three individual products – a fine-tipped pencil, angled eyebrow sculptor, and double-ended pomade – the bestseller helped REFY go viral after its launch, selling out quickly in just six weeks.
The brand’s other secret weapon can be found internally: Hunt, a big name in the beauty tutorial world, has a pair of full, immaculate eyebrows that have quickly become her signature. Using herself as a model, Hunt enjoys showcasing the products to her 1.4 million Instagram fans.
In addition to simply loving a product well made, die-hard REFY fans will soon tell you that they are drawn to the brand’s sense of individuality and self-expression. Each item in the range can be used to create looks that are both very natural and hyper glamorous which, thanks to their buildable coverage and easy to use applicators, make perfect brows accessible to everyone.
The Brow collection, sold both as a set and as individual items, is available in three universal shades. If you are already addicted to REFY and eager to know more, know that the brand has several more launches planned for this year. They’re still under wraps for now, but if these new items sound like the Brow collection, you’ll want to grab them when they debut.
REFY is available on Sephora.com now, and in select stores on June 11.