MyPillow CEO Mike Lindell is facing another defamation lawsuit for promoting his conspiracy theory that the 2020 election was rigged against Donald Trump.
Smartmatic, a UK-based voting machine company, filed a lawsuit against Lindell on Tuesday, claiming Lindell espoused lies about the company transferring votes from Trump to Joe Biden in order to better sell its products. .
“Crazy as a fox. Mike Lindell knows exactly what he’s doing, and it’s dangerous,” Smartmatic said in the lawsuit, filed in federal court in Minnesota. “Lindell intentionally stoked the fires of xenophobia and party division for the noble purpose of selling his pillows.”
The company noted that the MyPillow branding was “an ubiquitous feature” and was “strategically placed” during its media appearances.
Lindell is already facing a $1.3 billion lawsuit from Dominion, another voting machine company, which was filed last February. In August, a federal judge gave the green light to the lawsuit against Lindell to go to trial.
Smartmatic seeks unspecified damages in its lawsuit.
Multiple investigations into the 2020 election have found no evidence of widespread voter fraud that Lindell and other Trump allies have claimed. Lindell has spent the last year advancing his conspiracy theory, funding a three-week bus tour and a three-day “cyber symposium” on the election.
In response to Smartmatic’s lawsuit, Lindell said he was “excited” to present evidence he has against the company.
“They are guilty. They attacked us and participated in the greatest crime in history against our country. And they will all go to jail,” Lindell told Business Insider. Lindell also pointed out that he lost more than $80 million after major retailers dropped his product and that he spent $30 million of his own money trying to prove his voter fraud theories.
In addition to Smartmatic’s lawsuit, the state of Idaho sent Lindell a cease-and-desist letter on Tuesday ordering it to remove false claims about the state’s election from its website. The state, which voted for Trump in the 2020 election, also billed Lindell $6,558.83 to cover the cost the state spent refuting Lindell’s claims.
Despite the multiple lawsuits he faces, Lindell continues to actively promote his 2020 election theories. More recently Lindell was seen on a conservative media site saying he had “enough evidence to put everyone in prison for life, 300 and some million people”, although 159 million people voted in the 2020 elections.