Local search is exactly what it looks like; Google searches performed in your area. One of Google’s biggest factors in making search results appear to a user is proximity to that user, as most people don’t care about businesses in places where they don’t. As searches are done in an area, Google tends to understand which ones are the most popular, where you click the most and get the most traffic. This gives the algorithm quantifiable data on what you are looking for, simply based on what you are looking for and where you are doing it. But how does that connect to your business? Good, as reported by Social Media Today, 86% of consumers rely on the internet to find a local business, and 78% of local mobile searches result in an in-store purchase. More recently, The FinTech Times reported that during Covid-19, 96% of consumers would support their local businesses. Not only are local small businesses in demand, users find them frequently through a local search and have a good chance of making a purchase.
Building SEO takes work, but it’s definitely not impossible, it just takes some research and a bit of persistence. First, you need a keyword plan, which is basically the words you want Google to associate with you; like “hardware store” or “retro restaurant”. It is important to research these words using online SEO tools, as there are likely others who are arguing for the same Google correlations as you. You might not be able to just get a “ hardware store, ” but you can try something more nuanced like a “ family hardware store ” that not only adds character to your business, but also connects you with customers. sharing the same ideas. Deciding on those words is just the start though, as you then have to work to build that association in the search algorithm by generating content and using backlinks to your site or others.
In his guide, Jon zacharias recommends prioritizing content that is locally focused and aligned with your business. Her main tip is to start a blog, write articles that cover recent events in your area, hear from your brand, or even contain specials for those who visit. Get readers to visit your blog with compelling content, engaging visuals and unique offers that will increase time spent on your site, click-through rates and shares; it all improves your ranking. Of course, you should also try to incorporate your chosen keywords into these articles wherever possible, but not to the point of confusing the reader as to why you should say “ family hardware ”. in every sentence you write.
This following advice may seem counterintuitive, but has found success for Zacharias in his work at digital marketing agency GR0; Jon suggests that you write about other local businesses in your area. There is a fine line to follow on this one, as you are not trying to speak qualitatively about your competition, and you might just want to benchmark their activities against what you are doing. The intention is neither to build them nor to demolish them, but rather to be close enough in terms of proximity and category so that they are relevant to what you do, but are not explicitly your competition. Your family hardware store might not offer carpentry, but that’s no reason to celebrate a milestone for a local carpenter as he completes his 50th house in the area. It’s a great way to generate more content in your area without going as “ SEO spam, ” and instead pave the way for organic SEO, which is much more valuable. Plus, it’s also a great avenue for networking, as it can potentially open the door for collaboration, or even get them to post on your store’s 10th anniversary.
Embedding keywords and valuable information on your website pages is also important for getting SEO, sometimes offering short, factual information like an FAQ that Google will show right in its results. Beyond that, Zacharias also suggests that if your business has multiple locations in the region, or in different areas, you create pages dedicated to each, providing Google with a more specific destination to offer the searcher. This is also important for your business as it keeps customers informed of where they can access you, which is crucial if you want to expand your reach geographically.
The last tip included is simple, but can also be overlooked by those who aren’t careful; use ‘Google My Business“. Google can provide a lot of information embedded in search results that doesn’t require a user to click anything, and instead directly offers Google Maps integration with nearby locations or other similar listings. . Google My Business is a free tool that lets you manage your own listing based on how you look, including showing that your address, phone number, hours of operation, and website link are all up to date. It also gives you a way to respond to customer reviews, whether negative or positive. In fact, Zacharias actually suggests that this step is the most important of all, as using this feature allows you to directly build credibility with the search engine, as it obviously trusts all the information Google has more. verified.
Jon zacharias spent years working in digital marketing and advertising, and his latest business GR0 is clear proof of this. He currently works with influencers from all sects to provide meaningful relationships between his clients and their potential audiences, and is constantly working to grow his portfolio. With over 50 employees, GR0 works to help brands improve their SEO rankings on Google and create quality online engagement between themselves and their customers.
SOURCE GR0.com LLC