Ghanaian singer, Adina Thembi, has been named brand ambassador for Plan International’s ‘She Leads’ campaign.
The campaign aims to empower girls and all actors in society to recognize the challenges faced by girls and the steps to be taken to address this national problem.
The nationwide media campaign was launched on March 8, 2022, which was International Women’s Day at the Grand Arena of the Accra International Conference Center (AICC).
The campaign also seeks to partner with actors from different sectors of society to be able to reach more people.
It is against this backdrop that Plan International undertook a three-day workshop held in May 2020 in Accra.
The workshop focused on legal literacy to increase the lasting influence of girls and young women (GYW) in decision-making and transformation of gender norms in formal and informal institutions in Ghana.
The workshop included representatives from the “She Leads” change champions. They include chiefs, queen mothers and religious leaders from the North East, Ashanti, Central, North West and Upper West regions.
A day after the three-day workshop, representatives issued a statement addressing their consensus concerns to the media in attendance. It reads;
1. We call on other leaders and religious leaders to become progressive leaders to avoid negative social norms that deepen the marginalization of girls and young women, prevent girls and young women from speaking up and taking responsibility.
2. We call on the Minister of Gender, Children and Social Care to urgently table the Affirmative Action Bill before Parliament for consideration into law to facilitate gender equality to promote gender equality. participation of girls and young women in decision-making at all levels.
3. Leaders should develop and institutionalize rules for the protection and promotion of girls’ rights and promote the creation of civic spaces for girls to meaningfully participate in decisions that affect them. Religious leaders and organizations should create space within their courts and palaces for girls and young women to participate in decision-making. To this end, we also call on men and boys to recognize, redistribute and reduce the burden of unpaid care work on girls and young women.
4. In addition, MMDAs should also create space for girls to participate in decisions affecting girls and young women during their planning and review sessions and facilitate their inclusion on assembly committees since most committees make decisions that affect them.
5. The government should also enforce laws for the protection of girls’ rights. This would help reduce sexual and gender-based violence (teenage pregnancy, child abuse), child neglect and the worst forms of child labor that lead to school dropout and affect the empowerment of girls and young people women. The Ghana Health Service should also increase its sexual and reproductive health education to reduce unwanted teenage pregnancies.
The ‘She Leads’ program is a five-year strategic partnership between Terre des Hommes, Plan International, Defense for Children/ECPAT, African Women’s Development and Communication Network (FEMNET) and the Ministry of Foreign Affairs of the Netherlands.